The Art of Racing

Project
  • Robotic Slow Motion Capture
  • Ferrari Treated for Celebrity Dogs
  • Green Screen Automated Compositing/li>
Campaign The Art of Racing at PetCon
Partners Warner Brothers, Experiential Supply Co

For the launch of The Art of Racing, we created a takeaway station for celebrity pets at the Los Angeles based PetCon. The installation repurposed a Ferrari and was surrounded by a green screen on all sides.

A Kuka KR30 L16 mounted with an Edgartronic high speed camera pulled a variety of custom designed moves. The dogs were captured in the car then processed in slow motion as if they were driving.