Target Oscars

Project
  • AR Snap Chat Selfies
  • Turntables and Barcode Scanners
  • Oscars Celebs
Campaign Target at the Oscars
Partners MKG, Target

We partnered with MKG to create a selfie checkout experience where The Academy and Oscars community scanned various objects to trigger augmented reality filters.

The activation was played as a one or two person game seeing who can scan the most objects in forty seconds and ending with a receipt like printed takeaway.